Page 57 - ANDRONIS MAGAZINE 2024

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FIND YOUR MAJOR SELF

Yota Yiannousa-Andronis, creator of the Andronis Major boutiques,

elevates style and self-discovery alongside her husband Miltiadis Andronis,
founder of Andronis.

BORN A FASHIONISTA, Yota Yiannousa-Andronis version of themselves when leaving one of our stores.
remembers herself from a very young age with a By what criteria did you choose the designers
magazine in hand. As a lover of beauty, she had offered at the Andronis Major boutiques?
an opinion on clothing and aesthetics in general, I choose designers who are familiar with the island’s
not only her own, but others’ as well. Her French culture, ensuring their creations reflect the aura of
literature studies were her escape, immersing her in a Santorini the best. When I find elements reminiscent
language rich in culture and history and teaching her of the sea, such as the colours blue and white, that’s
savoir vivre, the art of living well. After completing always my first choice combined with haute couture
her postgraduate studies in Paris and living most of aesthetics and the culture of the island. Most of
her enlightened years there, she returned to Greece the time, a product’s uniqueness also plays a role,
and met her husband Miltiadis Andronis, the owner something that’s not encountered often.
of Andronis. Her creativity and sense of style were What are your prospects and development plans
the first things he admired about her. We had the beyond Santorini?
privilege of speaking with Yota Yiannousa-Andronis We’ve already started our expansion. In Milos,
and here are the insightful answers she provided Greece, and Tuscany, Italy, where we’re building
during our interview. our new hotels. Our plans for the future aren’t
How did the idea of Andronis Major and the vision defined by geography.
of thoughtful style begin? After so many years by the side of Miltiadis
After meeting Miltiadis Andronis and discovering Andronis, what are the main features that make
our shared love for aesthetics, we soon created the Andronis unique in Santorini?
first Andronis boutique, which was a great success. Our hotels are as unique as my husband. A man
Quickly, the boutiques grew to three, establishing who, alongside our team of creators, architects, and
the Andronis Major brand that continues to foster interior designers, cares for every inch of the group
thoughtful style. That is our own philosophy, to and puts his own touch everywhere. He has a very
dare and choose clothes outside your comfort zone lively spirit and a genuinely strong intellect. For
in order to discover other aspects of your true self. many people, it is hard to understand him because
What are the main challenges you faced while he thinks differently from the average person.
curating the group’s three Andronis Major When you close your eyes, what is your favourite
boutiques, Central Boutique Store, Sun ‘n Sea, spot in all the places that host Andronis?
and Andronis Major Arcadia Hotel? How did you The balcony of Lycabettus Restaurant at Andronis
want their visitors to feel? Luxury Suites, also favoured by National Geographic.
The truth is that managing Andronis Major and our MAJOR STANDS FOR THE GREATEST – how
three stores came so naturally to me. The ideas were do you personally interpret the term ‘greatest’ today?
many, and my only concern was to offer high-end It’s the boundary where you meet your higher self.
tourists fitting clothes, something that was missing from So, the way we choose to dress allows our higher
the island at the time. We want our visitors to feel free self to express itself. •
to discover who they are. To feel unique and the best IG: @yota_yiannousa

Born with an innate sense of style, Yota Yiannousa-Andronis is the creative force behind the Andronis Major brand. Alongside her husband, Miltiadis
Andronis, she established a series of successful boutiques, bringing a sophisticated and thoughtful style to the high-end tourism market.

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