Page 26 - EMPIRIA 2023

EDITORIAL

Joyful moments

MANY OF MY FAVORITE memories are framed by the
endless blue of Greek summer — from the bright blue of
cloudless mornings to the star-studded inky canopy of
the night sky and all the wonderful hues of the glimmering
seas that embrace this country. Maybe it would be more
accurate to say that many of my favourite memories
were made amid the endless blue of Greek summer.
The carefree beach days of my childhood, the thrill of
island-hopping as I went from teenager to young adult,
and then, more recently, the intoxicating relaxation and
enjoyment of fantastic destinations and experiences.
Just like my favorite memories, many of my favorite
destinations too are framed by the endless blue of Greek
summer. Chief among them, the Cyclades archipelago,
like a sprinkling of magic in the Aegean Sea, holds a
special place in my heart. Its islands are breathtaking, its
waters crystalline and its light sublime. It is the kind of
place that sweeps you off your feet in the most profound
of ways, enchanting you at first sight and then forever
claiming a special place in your heart as you take the
time to get to know these islands, to experience them
on a deeper, more intimate level.
It is this joyful experience — the process of taking the
time, exploring, discovering and falling in love with the
extraordinary — that Empiria Group celebrates through
its properties and honours in its rebranding. Empiria is
Greek for “experience”, but the Empiria experience is so
much more. It is an invitation to savour the authentic
Cycladic lifestyle and the distinctive spirit of each
destination: Santorini, the Mediterranean’s great
seductress, resplendent in her dramatic vistas and
cosmopolitan airs, and Paros, a beachgoer’s paradise
of laidback fun, vibrant days and thrilling nights.
It is an invitation to indulge in elevated experiences and
exquisite slow living rituals. To revel in the richness of
Greek culture.
Empiria is an invitation to relax and rebalance. To reconnect
with your true self and what matters most. To slow down. To
be spontaneous. To experience joy. And to make cherished
memories against the endless blue of Greek summer.
Read on, and let us inspire you on your journey!

Elsa Soimiri
Editor in Chief

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