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Select your audience
In-room magazine-Targeted distribution
10,000 copies on average printed per year
Free Press Reprint during the year
READERSHIP IN AVERAGE: 100,000
Total Average Days Average Guests Average Average
Rooms x Occupancy x per Issue x per room / Nights Stayed = Readership
1000 85% 180 1.6 2.5 97,920
DEMOGRAPHICS LIFESTYLE PROFILE
Average Age................................................46 Luxury vacations..................................94%
Socio-economic class.........................upper Spa............................................................75%
Graduate Degree.................................. 71% Discovering New Restaurants..........65%
Male/Female...................................53%/47% Gym/Personal Training......................53%
Single/Married...............................23%/77% Wine & Spirits.........................................64%
Kids Under 18...........................................23% Shopping..................................................70%
Exploring Local Culture.....................67%
Art Galleries..........................................59%
Enjoying nightlife...................................83%
FREQUENT TRAVELERS Family Travel...........................................35%
Travel for Business.................................10%
Travel for Leisure....................................90%
Fly First Class for Leisure....................84%
Fly Business Class for Leisure.................93%
