Page 119 - ATHENS RIVIERA 2024

ATHENS RIVIERA JOURNAL
influence

91 Athens Riviera
features exquisite
decor, state-of-
the-art luxury, ΑΤΗΕΝS
and personalized
service, all set in
an environment of
complete privacy and
exclusivity.

Not least, 91 Athens Riviera is a truly innovative project that highlights our out-
of-the-box mindset and our signature approach to hospitality—lifestyle is the new
luxury, and 91 Athens Riviera is the epitome of lifestyle. Starting with its exceptional
location, the new property offers a unique and inspiring hospitality experience with
28 luxury cabanas, or Luxents, an elite members’ club, a Barbarossa beach club and
restaurant, and superb spa and wellness facilities. It’s the perfect setting for this new
target audience to get to know the Domes brand.
Tell us more about this new target audience.
The Athens Riviera is emerging as a key hotspot and hub for savvy, cosmopolitan
travellers and jet setters, high net worth individuals who invest in real estate outside
their main country of residence. These individuals come to Greece combining business
and leisure and often choose to stay in Athens for longer periods at a time. The
Athens Riviera’s new target audience comprises people who already own second
homes in Cannes, Marbella, Saint Tropez, or Dubai and who form a new kind of
community, a hub. This is the first time that Greece is attracting this kind of target
group, individuals who can afford to purchase second and third homes abroad with
the intent of using them throughout the year, as places to live and work from rather
than just as holiday homes.
In what ways will the Athens Riviera, as an emerging destination, impact
tourism, the hospitality industry, and Domes in particular?
The Athens Riviera is a premier European destination, and global lifestyle superbrands
are vying for their spots here, putting Greece firmly on the map as a luxury destination
and boosting its appeal and credibility with high net worth individuals and elite target
audiences. The interplay between hospitality, F&B, and these global superbrands is
poised to also boost residential projects, which will, in turn, support and further boost
F&B and hospitality. We are seeing natural synergies that will continue to elevate the
Athens Riviera, and Greece in general, and drive growth across the sector. From hotels
to lifestyle concepts including restaurants and marinas, the different elements are
coming together in an attractive destination, driving residential sales and promoting
all-around development throughout the area in the longterm. 91 Athens Riviera is a
pioneering hybrid hospitality concept that fits right in with this, contributing to the
overall enrichment of Greece’s tourism product. And for Domes specifically, it also
brings us a step closer to our goal: We want to move beyond being just a hotel group
and lean into our future as a lifestyle hospitality brand.
Following the company’s impressive expansion over the past few years, Domes
operations in Greece now include properties in ten key destinations across
the country. Given recent tourism trends as well as your own experience,
what is your take on how Greece’s hotspot destinations are faring in terms of "LIFESTYLE IS THE NEW LUXURY,
promoting tourism in the country?
At Domes, we consistently strive to redefine luxury lifestyle hospitality experiences, AND 91 ATHENS RIVIERA IS THE SIGNATURE DINING ON THE ATHENIAN RIVIERA
and we have always been committed to creating innovative projects that fuse 5-star
quality services with handpicked destinations. What we are seeing at the moment is EPITOME OF LIFESTYLE." Barbarossa, extending its Parian legacy to the Athenian Riviera,
that many established luxury destinations have seen growth stall in recent years, while offers a sophisticated culinary experience. Catering to celebrities and royalty,
in contrast, other destinations where luxury tourism development is still relatively new
have seen considerable growth over the same period. It is important to remember that its creative cuisine is crafted from simple, authentic Greek island ingredients.
the face of luxury is changing. As I said before, luxury is increasingly moving towards
sophistication and lifestyle. That’s what our customers want, and that’s what we’re
aiming for. This is Domes’ new momentum.  91 Athens Domes A Akti,
Alkionidon Avenue 4,
Voula 166 74, Greece,
+30 21119 03529
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info@91athensriviera.gr