Page 114 - ATHENS RIVIERA 2024

ΔΙΑΛΕΞΕ

ATHENS RIVIERA JOURNAL
influence
ΣΤΙΓΜΕΣ ΑΠΟΛΑΥΣΗΣ

"THE BE-ALL AND END-ALL IN

EVERYTHING WE DO IS WARMTH,

CARE, AND SUPERIOR QUALITY." ΜΕ SCHWEPPES

Guests at Mitsis enjoy a unique and unforgettable experience. (Top left and clockwise: Mitsis
Norida, Mitsis Summer Palace and Amber Cellar at the Mitsis N’U Piraeus Port featuring the
art piece of the leading Greek artist, Konstantin Kakanias).
What part do sustainable development and environmental issues play in the
group’s business growth plan?
At the Mitsis Group, sustainable development and corporate responsibility aren’t
just about individual actions. They govern the group’s wider philosophy and holistic
fundamental approach to operations and decision-making.
Our goal is to be a model for sustainable tourism development, and we’re very happy that
all our hotels have received numerous certifications and awards, including recognition
of the whole group as one of the ‘Most Sustainable Businesses in Greece’ for 2023.
Our actions focus on supporting local communities, developing our employees,
highlighting our cultural heritage, digitising our business operations, minimising
our environmental footprint, and protecting our destinations’ biodiversity. As part
of our sustainable development programme, we’re committed to donating at least
5% of our annual net profits to social and charitable actions. Since 2019, we’ve also
issued annual Corporate Social Responsibility reports that present our performance
and contribution in full.
A key element of your renewed corporate identity is the 'kaleidoscope', which
reflects the constant reinvention and flexible nature of the group. How does
this dynamic feel to you?
I’m proud of our new corporate identity and the ‘kaleidoscope’, which embodies
everything we have planned and implemented in recent years, expressing in the best
and most creative way the different experiences a guest can enjoy in our hotels. This
symbol is tangible and broad. It shows the huge range of services we offer, as well as
our flexibility in terms of modern visitor needs. One must catch the current and at
the same time create it!
The warm Greek family spirit creates authentic hospitality experiences for
your guests. How important are high hospitality standards to you personally?
The be-all and end-all in everything we do is warmth, care, and superior quality. ©2024 European Refreshments UC. Schweppes is a registered trademark of European Refreshments UC
Whenever we plan something new, the first question we ask is whether we can
implement it while maintaining the high standards we set for ourselves. Hospitality
is a supreme concept to us, and it requires respect.
Is there any advice from Kostas Mitsis, your father and the group’s late founder,
that you in turn repeat to your children?
A good name is your greatest legacy and most valuable asset. 

BORN SOCIAL
114

Cyan
CR16384_H290910_P700071 The Coca-Cola Company x mm mm Magenta
Yellow
General POS Greece 310.00 x 275.00 mm Black
320.00 x 285.00 mm

14/05/2024 20:58