Page 6 - BLUE INK 2018
P. 6

EDITORIAL










              “Be the change you want to see






              in the world”, Mahatma Gandhi










                 t was about time to focus on the things
                 that matter most in our lives. In the past,
                 people would say ‘if it’s sustainable, it
                 can’t be luxurious’. But nowadays we
            I believe quite strongly that we’re able
              to offer our guests natural elegance while
              minimizing our impact on the planet and
              enhancing their wellbeing.
              Sustainable luxury was long considered an
              oxymoron until recent shifts in the hospitality
              industry, responding to new trends, took
              eco-travel from niche to necessary. What
              began with small efforts to make a difference
              evolved to include actions that mirror the
              new ethos of sustainable development.
              Following this trend, bluegr Hotels & Resorts
              values pristine environments and wide-
              open spaces, blending luxury with unique
              experiences. Considering ourselves a   After all, luxury now equates to experiences
              pioneer in “barefoot luxury”, we have joined   rather than possessions and expensive
              the collection of new luxury hotels all over   materials.
              the world that prioritize sustainability and
              simple style without needless bling. We not   Reconnecting with friends and family remains
              only take pride in our services, but care for   the number one motivation for visiting us.
              our employees and suppliers, working hard
              to protect our land.                 Reawaken your senses.

                                                   Indulge in your passions.

                                                   Fine tune your own story in Greece!

                                                                        Gina Mamidakis
                                                                      Managing Director







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