Page 7 - BLUE INK 2018
P. 7

EDITORIAL










 “Be the change you want to see






 in the world”, Mahatma Gandhi










 t was about time to focus on the things
 that matter most in our lives. In the past,
 people would say ‘if it’s sustainable, it
 can’t be luxurious’. But nowadays we
 I believe quite strongly that we’re able
 to offer our guests natural elegance while
 minimizing our impact on the planet and
 enhancing their wellbeing.
 Sustainable luxury was long considered an
 oxymoron until recent shifts in the hospitality
 industry, responding to new trends, took
 eco-travel from niche to necessary. What
 began with small efforts to make a difference
 evolved to include actions that mirror the
 new ethos of sustainable development.
 Following this trend, bluegr Hotels & Resorts
 values pristine environments and wide-
 open spaces, blending luxury with unique
 experiences. Considering ourselves a   After all, luxury now equates to experiences
 pioneer in “barefoot luxury”, we have joined   rather than possessions and expensive
 the collection of new luxury hotels all over   materials.
 the world that prioritize sustainability and
 simple style without needless bling. We not   Reconnecting with friends and family remains
 only take pride in our services, but care for   the number one motivation for visiting us.
 our employees and suppliers, working hard
 to protect our land.   Reawaken your senses.

 Indulge in your passions.

 Fine tune your own story in Greece!

 Gina Mamidakis
 Managing Director







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