Page 54 - MYCONIAN COLLECTION MAG 2019

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Preferred hotels adapting to travel trends, technology, and hoteliers’ ever-changing needs
while maintaining a deep commitment to independent hospitality. We
have believed in the inspiration of travel, and by staying true to our core
& Resorts’ golden values, we have curated a global portfolio of exceptional one-of-a-kind
hotels that deliver authentic, personalised and unique guest experiences.
How do you see Preferred Hotels & Resorts evolving within the
anniversary next five years?
We are working to add new hotels in unexpected destinations, offering
originality and wonder to a travelling public who now aspire to “less
of the same”. We want to be recognised as a brand with clear purpose
built around a single promise – Believe in travel. We believe that travel
makes people better. Socially, mentally, physically, and emotionally, the
virtues of travel are significant and far-reaching. Ultimately, we want
to help our guests find themselves, celebrate their lives, and become
better versions of themselves through exposure to new places and
people that will surprise and challenge their paradigm.
Why should elite travellers trust Preferred Hotels & Resorts, and
what added services do you provide?
luxury travellers today relish the element of surprise and new
experiences and make accommodation choices that immerse them in a
destination. They expect the unexpected and seek extra to the ordinary.
Preferred Hotels & resorts provides a trusted seal of approval and
a one-stop resource for travellers seeking independent luxury hotels,
resorts, and residences that reveal the heart and soul of a destination.
We can confidently promise that an elite traveller will only encounter
two consistent brand standards during their engagement with our
750 member hotels: I Prefer Hotel rewards, which delivers earned
benefits such as VIP amenities and free nights to frequent luxury
travellers at more than 650 participating hotels, and our unwavering
quality in product and service. Every other wonderful aspect of the
hotel guest experience is decided by the individual hotel in a way that
is right for their destination and community. Our hotels embrace the
freedom to be different. We are proud to say that “no one (hotel) is
the same” because as human beings, not one of us is the same. We are
all originals seeking an engagement that is equally unique. In looking
at the ambitions of an experienced elite traveller, we might describe
our brand as a breath of fresh air!
Philanthropy remained a core family value at Preferred Hotels &
Resorts since its inception more than 50 years ago. What are your
In an exclusive interview, plans for the future?
Chief Marketing Officer Kristie Goshow It’s a core aspect of our cultural fabric and business ideology. We are
discusses the 51 years of Preferred Hotels committed to giving back and looking for new ways to be more socially
conscious citizens. We are engaging on a greater scale with charitable
& Resorts, letting us in on the secrets partners in water aid, human trafficking and environmental issues.
of luxury hospitality. regarding the environment, we are taking steps to offset our carbon
footprint. Earlier this year, we decided to donate funds to non-profit D. S.GOLD
organisations that plant trees around the world and to seek alternative
A VAlUABlE Myconian collection partner, Preferred Hotels & resorts options to air travel for international meetings. Our associates and hotel
is an organisation that encompasses absolute hospitality excellence teams contribute thousands of hours of philanthropic efforts each year, Precious Signature
through showcasing the most outstanding accommodation options on and our corporate responsibility program GIFTTS (Great Initiatives
the planet – including the Myconian Naia, which carries Preferred’s for Today’s (Tomorrow’s) Society) is a platform from which to celebrate
l.V.X. label, and the Myconian Villa collection, which has achieved these engagements within local communities. Further, we are currently
the highest status, legend. working with the NOW Force for Good Alliance to curate hotels DIVERSITY, GLAMOUR AND LUXURY
offering sustainable travel experiences that meet the louder demand
What made Preferred Hotels & Resorts stand out in these 50 years? for responsible travel. FIND THEIR EXPRESSION
Since our foundation in 1968 by 12 North American hoteliers, Preferred
has grown to become the world’s largest independent hotel brand with
leAding tHe wAy
more than 750 hotels in over 85 countries. What makes us special and The Preferred brand is characterised by an eagerness to adapt to ever-
has underpinned our longevity, is a readiness to continually evolve, changing guest expectations, always in the service of independent hospitality.
D.S.GOLD
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