Page 34 - MYCONIAN COLLECTION MAG 2019

editor’s note

be remiss to stop at superficial descriptions
of expensive items, vip passes and lifestyle-
magazine-ready attire. there is much more
to a truly luxurious experience, even if it’s not
as easy to define.
As a guest at one the Myconian Collection’s ten
properties, you have probably felt it already.
sometimes it’s the way the staff remember
how you take your breakfast. others, it’s the
genuine, warm smiles. or even the anticipation
leading up to one of the Myconian Collection’s
curated experiences. Certainly, it swims with
you in your infinity pool as you become one
with the horizon, marvelling at the fine line that
separates the Greek sky and the Aegean sea.
in reality, i find that it’s all of these, combined.
Luxury is freedom. knowing that you make
your own choices, that you can spend your time
with your loved ones, that you don’t need to
worry about a single thing. Luxury is a feeling,
not material possessions. it’s always there as
soon as i set foot on Mykonos, amplifying the
closer i get to one of the Myconian Collection’s
hotels and resorts.
Luxury is Freedom to be yourself. to spend your time as you
But, more specifically, luxury is the freedom
want, with the people you love, at a place
where you can sense that you belong. in a
space of luxury, it is not mere opulence that
Luxury is A Word we hear all too often. times. interestingly, i have identified certain is provided but choices and experiences that
yet, it is one of those vague concepts which key elements in the discussions that follow, are meaningful to you, personally. you don’t
mean different things to different people. so, all characteristic of the Myconian Collection need to fit into any box; providers of true
what constitutes the essence of real luxury? ethos. Words and expressions pop up time luxury, like the Myconian Collection family,
it’s a question more relevant than ever in and again as related to the essence of luxury want to get to know, serve and satisfy the
today’s ultra-connected, trend-powered and – freedom, experience, carefree, human person you really are.
high-paced world – how would we define connections, personalised, authentic.
luxury? once the novelty of shiny interiors it seems that in the world of hospitality as well I wish you happy, luxurious holidays!
and extravagant items has passed, what is as at large, the concept of luxury is transforming.
left? speaking to the Myconian Collection’s if we were to make a representation of what Elsa Soimiri
people, the question has come up several it means to be in the lap of luxury, we would Editor in Chief

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